Friday, December 27, 2019

How to Get Rid of Christmas Tree Insects

Theres nothing like the smell of an evergreen tree to get you in the holiday spirit. But when you bring a live or cut Christmas tree indoors, some of the insects that have called your Christmas tree home might be joining you for the holiday season. Heres what you need to know about Christmas tree insects. Holiday Bugs Pose a Very Small Risk   You really dont need to worry about bringing any dangerous or destructive pests inside with your Christmas tree. Your home isnt an appropriate habitat for insects that inhabit coniferous forests, and they arent going to move in for good. Lacking food and adequate humidity to survive, most Christmas tree insects die soon after moving indoors. Just keep an eye out — if you find insects, they wont bite or sting and wont travel far from the tree. Insects that Live in Christmas Trees Coniferous trees attract a variety of small insects that may be visible only in large numbers. Aphids are common pests of evergreen trees, and the warm conditions of your home may cause overwintering aphid eggs to hatch. Some conifers host adelgids, which produce cottony secretions over their bodies. Mites and scale insects also inhabit Christmas trees. Larger Christmas tree insects include bark beetles and praying mantids. Adult mantids will be long gone from the cold temperatures, but mantid egg cases can hatch when introduced to the warmth of your home. If that happens, youll have hundreds of tiny mantids wandering in search of food. Christmas trees often harbor spiders, too. Check for Insects Outside Harmless or not, you probably dont want to spend the holiday season with bugs crawling around among the presents or flying into your windows trying to escape. You can minimize the chance of Christmas tree insects wandering around your living room, though, before you get it inside. When choosing a tree, inspect it carefully. Look for signs of aphids or other small insects. Theyll likely appear as little brown or red dots. Adelgids resemble a dusting of snow. And dont forget to examine the undersides of branches. Check each branch for egg cases, which could contain praying mantises. Prune out any you find because your warm home will feel like spring and induce eggs to hatch. Brown cocoons may harbor sawflies. Look at the trunk, too — small holes with sawdust trails are a sign of bark beetles. Reject any tree that seems heavily infested with pests. Before bringing the Christmas tree in the house, shake it vigorously to dislodge insects and spiders. Remove any bird nests, as these can contain mites. If you want to be sure that you found all the bugs, putting the tree in a five-gallon bucket of water in the garage for a few days can serve your peace of mind. If you do want to go after bugs found on the tree, dust it with diatomaceous earth, which dries out any bugs it comes into contact with. Wear eye and face protection when applying, as its actually pulverized rock that you dont want in your eyes or lungs. Shake the tree to remove excess before bringing it inside. Christmas Tree Insects Indoors Whatever you do, do not spray aerosol pesticides on your Christmas tree, as these products are flammable! Insects require humidity to live, and most will desiccate and die within a matter of days. Additionally, they will be unable to survive without food. It is much safer, and better for your health, to simply vacuum up any dead insects you find.

Thursday, December 19, 2019

Mountain Dew - 2117 Words

Corporate background Mountain Dew has been through many changes since it was introduced in 1942. It started out as a yellow-green drink in a green bottle that had a rush of citrus flavor and more sugar and caffeine than any other soft drink. During the introduction of Mountain Dew it was well known throughout the Eastern seaboard. At this time the objectives was to gain market share. Mountain Dew became popular because of the stock car racing circuit known as NASCAR. During the 1960s Mountain Dew’s objective was too continued with its heritage from where it originated and began having characters such as Willie to promote the brand. By the 1970s the Mountain Dew brand was assigned BBDO, and the objective for the ad agency was to†¦show more content†¦Also another opportunity is to come up with a new target market to reach new consumers. The number one threat is the innovation of new drink categories that is stealing away market share from Mountain Dew. Not being able tot stay competitive in this category can make or break a company. I think that the major competitors of Mountain Dew are faced with this same issue. I’m sure they are coming up with new ideas to compete with the new products and drink categories. Target Market Coming up with a target market that is consistent with Mountain Dew varies from decade to decade. Each Decade brings new cultural trend. Mountain Dew has done an excellent job at keeping up with these trends and targeting consumers that make their product something they can relate too. Right now Mountain Dew’s target market is male teens 18 years of age. Also trying to keep the brand appealing and create a cross-over appeal among the 20-39 year old males. The type of buyer that Mountain Dew is targeting is one who has an exhilarating lifestyle and associated with extreme sports. The characteristics of this buyer would be a male in his teens that wants to fit in and be associated with sports. Also this buyer wants to make you think he lives life on the edge and drinks carbonated soft drinks for energy. Mountain Dew’s marketing mix is strong due to the continual growth in sales. TheShow MoreRelatedMountain Dew Case Study1595 Words   |  7 PagesWha t is the ad campaign of Mountain Dew that created awareness to its consumers? What is the impact of the Mountain Dew Ad campaign to its prospective customers? How did Pepsi Cola Company respond to the growing threat of non-carbonated soft drinks, especially energy drinks and tea? ANSWERS: In 1992, senior management at PepsiCo sensed an opportunity to increase business on Diet Mountain Dew. Diet Mountain {draw:frame} Dews distribution was limited mostlyRead MoreMountain Dew998 Words   |  4 PagesMountain Dew: Selecting New Creative Introduction â€Å"Do the Dew!† This was a long time tag line for the Mountain Dew brand. In 1995 marketing managers for Mountain Dew realized the tag line had lost consumer interests, understanding this they changed the direction of the creative. Though the creative changed, the target market for Mountain Dew remained in line. Mountain Dew’s ad campaign between 1995 and 1999 did not fare extremely well. PepsiCo decided that in 2000 Mountain Dew would be featuredRead MoreMountain Dew1446 Words   |  6 PagesAug 13,2010 Case Analysis Mountain Dew: Selecting new Creative 1. Introduction:- Product/Brand under study – Mountain Dew is a Carbonated Soft Drink Invented by Hartman Beverage Company in 1940.Its Bright yellow – Green in color and has more sugar, Citrus flavor, and Less Carbonation as compared to the other soft drinks available in the market. It was taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category. 5 C’s:- Company – PepsiCo is one ofRead MoreMountain Dew914 Words   |  4 PagesMountain Dew: Selecting New Creative Back Ground * Mountain Dew was invented by the Hartman Beverage Company in Knoxville, Tennessee in the late 1940s. The bright yellow-green drink in the green bottle packed a powerful citrus flavor, more sugars and more caffeine that other soft drinks and less carbonation so that it could be drunk quickly. * Pepsi co. amazed by Dew’s success in what brand manager would come to call the â€Å"NASCAR belt† * Mountain Dew is looking a new concept andRead More Mountain Dew Essay1068 Words   |  5 PagesMountain Dew Its cool and refreshing. Its satisfying and invigorating. Its Mountain Dew. But its not just regular pop. Its a lifesaver that keeps many college students alert during strenuous moments in their college life. Mountain Dew is a favorite of many students on the GC campus because it is relatively cheap to purchase and not difficult to come across. This power drink can be found in the cafeteria, at the Leaf Raker, and in many of the vending machines on campus. StudentsRead MoreMountain Dew Essays1163 Words   |  5 PagesBryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3, theRead MoreMarketing Report on Mountain Dew8655 Words   |  35 PagesReport Of Mountain Dew Introduction: Company Description PepsiCo, Inc. is among the most successful consumer products companies in the world, with 1999 revenues of over $20 billion and 116,000 employees. The company consists of: Frito-Lay Company, the largest manufacturer and distributor of snack chips; Pepsi-Cola Company, the second largest soft drink business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respectedRead MoreMountain Dew: Market Analysis988 Words   |  4 PagesMountain Dew Mountain Dew is a sugary green drink that has quenched the thirst of millions of Americans for decades, practically ensuring its place as 20th century Americana. The brand originated as an early energizing drink that would keep mountain trekkers powered through their hikes and outdoor activities. Since these humble times, Mountain Dew has maintained an image of a very rural American drink, satisfying customers through vending machines and convenience. In the 21st century, howeverRead MoreRacism And Sexism : The Mountain Dew1004 Words   |  5 Pagesthese issues of racism and sexism especially violence against women, and how they systematically affect specific subsets of people. The Mountain Dew commercial is one of three, the very last commercial. It opens with a line-up of men and a goat. The woman is asked by the police officer to point to the assailant. The purpose of the paper is to analyze the Mountain Dew ad â€Å"Nasty Goat† from a cultural studies perspective by criti quing the criminalization of African American men as well as violence againstRead MoreThe Worst Month Ever?890 Words   |  4 Pagesme what I was doing. I told her I was watching TLC. After I told her, she told me that I was watching men. I was confused, but I remembered that she was not in her right mind. While I was sitting beside her, she told me told put the lid on her Mountain Dew bottle, so I did. Then she asked me to do it again and again, even though it was already screwed on. I went to the living room. I started believing that she is ready to go home to God, so when I got home that night, I prayed and prayed. I told

Wednesday, December 11, 2019

Is ethical theory applicable to practice Essay Example For Students

Is ethical theory applicable to practice Essay Is ethical theory useful in day to day life? Do I use ethical theory to make a choice? I will use three philosophers, Alasdair MacIntyre, Jonathan Bennett, and Mary Midgley to assist me in answering these questions. In her work â€Å"Trying Out One’s New Sword† Midgley argues against moral isolationism. The notion that one can only fully understand our culture and that we should not attempt to judge other cultures because we simply don’t understand them. She uses the example of a Japanese samurai trying out his new sword on someone of a lower caste than him to make sure that the sword will work in battle. In order to bring honor to his ancestors, emperor, and himself his sword has to bisect a person from the shoulder to the flank in one blow. The â€Å"guinea pig† used in this experiment has to suffer from one or more undoubtedly painful blows. According to Midgley, us Westerners should not be horrified by this custom, if we were to follow the moral isolationism perspective.To do something for the sheer sake of honor is so foreign to us that we can not judge this action by the ancient Japanese. Midgley quickly rejects the notion of moral isolationism on several grounds. First, if we are unable to judge other cultures then we are incapable of either praising them or criticizing them. Second, if we can not judge other cultures then they should not be able to criticize our culture. Third, and most importantly, if we can not judge other cultures then we can not judge our own culture either. This is because we learn from other cultures, they give us a range of different actions that can be taken. Also our own â€Å"American† culture has so much variation that it can not be considered one single entity. Midgley writes:â€Å"In short, moral isolationism would lay down a ban on moral reasoningThe power of moral judgment is, in fact, not a luxury, not a perverse indulgence of the self-righteous. It is a necessityWithout opinions of this sort judgments, we would have no framework of comparison for our own policy, no chance of profiting by other people’s insights or mis takes† (Arthur, Pg.86-87)What Midgley is saying is that moral reasoning is not something that we can do without. Whether we think it is useful or not, we still use it in order to know what to avoid and what to go for. Our ability to judge other cultures has helped ours evolve and it is what will keep us evolving. Moral reasoning is what keeps our criminal justice system going, without it we would then live in a state of anarchy and disorder. Alasdair MacIntyre, wrote in his lecture â€Å"Is Patriotism a Virtue?† about where does our morality come from. He argues that morality comes from the community we live in. Without our sense of morality we would be unable to live within a community. It is our morality that keeps the community together, if we were to have conflicting views in the most basic levels then our community would fall apart. He writes â€Å"I need those around me to reinforce my moral strengths and assist me in remedying my moral weaknesses† (Arthur Pg.56). This quote ties in very well with Midgley ‘s argument that without morality there would be chaos because if morality comes from our community, and if it is our common morality that holds a community together, then without morality our inability to judge what is good or evil will also keep us from forming groups. What both Midgley and MacIntyre did not argue about was the possibility that their own morality might be bad. I will refer th e term bad morality to any set of morals that would restrict a person’s right to life, liberty, and the pursuit of happiness. .ub977d900db4fe43bfdd59b8aa64e55bb , .ub977d900db4fe43bfdd59b8aa64e55bb .postImageUrl , .ub977d900db4fe43bfdd59b8aa64e55bb .centered-text-area { min-height: 80px; position: relative; } .ub977d900db4fe43bfdd59b8aa64e55bb , .ub977d900db4fe43bfdd59b8aa64e55bb:hover , .ub977d900db4fe43bfdd59b8aa64e55bb:visited , .ub977d900db4fe43bfdd59b8aa64e55bb:active { border:0!important; } .ub977d900db4fe43bfdd59b8aa64e55bb .clearfix:after { content: ""; display: table; clear: both; } .ub977d900db4fe43bfdd59b8aa64e55bb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub977d900db4fe43bfdd59b8aa64e55bb:active , .ub977d900db4fe43bfdd59b8aa64e55bb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub977d900db4fe43bfdd59b8aa64e55bb .centered-text-area { width: 100%; position: relative ; } .ub977d900db4fe43bfdd59b8aa64e55bb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub977d900db4fe43bfdd59b8aa64e55bb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub977d900db4fe43bfdd59b8aa64e55bb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub977d900db4fe43bfdd59b8aa64e55bb:hover .ctaButton { background-color: #34495E!important; } .ub977d900db4fe43bfdd59b8aa64e55bb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub977d900db4fe43bfdd59b8aa64e55bb .ub977d900db4fe43bfdd59b8aa64e55bb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub977d900db4fe43bfdd59b8aa64e55bb:after { content: ""; display: block; clear: both; } READ: The Veldt EssayJonathan Bennett considers bad morality when he explains the conscience of Huckleberry Finn. When Huck Finn runs away from home he befriends an escaped slave called Jim, and then against his own morality Huck helps Jim escape towards freedom. For us it would not only be our morality but also our sympathy that would lead us to help Jim escape his owners, for

Wednesday, December 4, 2019

Surviving the elements Essay Example

Surviving the elements Essay White-hot sun searing innocent flesh, furious blizzards freezing the earth over, intense storms and hammering rain making us shiver. The restless wailing winds blowing against our weary faces. Spine chilling darkness scratching at our subconscious minds reminding us the unknown is alive and on the hunt, natural elements of our planet have set humans out to find safe havens since the dawn of time. We need shelters to survive. Humans are a fragile race; and a shelter is our only protection against the cruel environment. In the fictional novel, Lord of the Flies, Ritter by William Gilding shows Just how important shelters and homes are to our survival. He also shows that not only is our world cruel but also those who inhabit it. Inside us all there is a beast put down to slumber by the mere idea of civilization. We all have the logic in us to do whatever we have to, in order to survive. We know the importance of survival; it is our most primal instinct. But to live in, and build a community where civilization is intact there has to be equality, or else it will come to a devastating end. We will write a custom essay sample on Surviving the elements specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Surviving the elements specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Surviving the elements specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When building a shelter people have to keep in mind all of these tactics in order to have a successful team. Everything and everyone on this planet has fears. It can be something as small as spiders, or something our imaginations conjure up, but then there is something bigger that we all dread. Some of us do not even admit it is there. Most will simply say it is a divine power that we are right to fear. Someday we shall find ourselves looking into a vast mouth scared out of our wits, we will see blackness within, a blackness that spreads(Gilding 144). We will witness the horrid dark. This blackness is the night of the human soul, an unnatural, dark night. It engulfs us and figuratively follows us everywhere we go. Sometimes, it is like Mimi catch yourself feeling as if, there is something behind you all the time (Gilding 53). But it is truly inside, not behind. Even if you are within the protection of your home. It is Just an uneasy feeling that we all have experienced, the feeling of being watched And hunted. Frequently for us the houses we build block out a great amount of our fear. We need protection from the outside world, each other, and ourselves. People know of course that we cannot escape the evil within us, yet we try. Sometimes we can elude this evil; though once we realize what we really are we weep, for the end of innocence, the darkness of mans heart(Gilding). We are the biggest threats in the world, and a shelter, a place where we are surrounded by walls somehow contains our humanity. Our mindset is, if we have something containing and protecting us from what is outside, than we are also protected from what is inside. Though deep in our minds we know that is not the case. If we are put out into the world unprotected we snap. This is why when stranded on an island humans will loose all self control. In a way Shelters contain civilization. But why, if we have this physical form of comfort, are we still afraid; is it Just the fact of knowing what we are capable of, knowing what and who we truly are? Our natural instinct to survive has evolved miraculously over the centuries. If it meaner surviving we are willing to crouch down in a thicket for hours, with a spear ready to Jab any wreath(Gilding 191). We will find a way to survive, though without the protection of our homes we are vulnerable, timid creatures. There are few things that are as outside world, it protects our minds from going utterly insane at the thought of our evil twins coming out to cause destruction. If lost one goal comes to our minds an acute need to get home, to get out, there comes an incredible ability to adapt and preserve. Our nature demands it(Petersen). If we are placed in a life threatening situation we know to Stay alive, thats what its all about(Petersen). Most people would do anything to keep breathing, saw off an arm to escape Revert to cannibalism to fend off starvation Kill to stay alive. We become so extremely vulnerable, we will do absolutely anything to stay alive. Longing for our homes while we are away, people tend to tie themselves to their material items and places of protection. While homesick one might dream of rescue; but when faced by the brute obtuseness of the ocean, one was clamped down, one was helpless, one is condemned(Soldiering). We have created such a civilization where our homes are seed purely for our protection and minds comfort. When away we go a little bit batty. Because we cannot protect ourselves, from ourselves though we try to; and we cannot even to begin to protect without our material comforts. We tell ourselves that we are good-natured human beings and we are civilized, but deep inside us we all know that our instinct to survive is stronger than any other force. All we have to keep our way of life safe and stable is our humanity, and sometimes in the midst of struggles our learned civilized behavior slips away. Because of the primal instinct we eve to solely survive. We have been imprinted with one statement. Do whatever you have to, in order to survive. Our entire planets history shows that without equality our communities will fail. From the very beginning people will turn on those who are weaker than them, calling them mean names and bark shut up fatty'(Gilding). In order to shut the person down when people are Judged and are considered unequal it sparks something inside of us. Our primal instincts come out and fight back to become equal. After all we are the same. Why should some of us be considered less Han others? The most important aspect of civilization is having equality. Not meaning that we all would have to be good at the same things, but all Jobs in a community should be considered equally important. Once we put effort into equalizing people and their positions, our communities thrive. It is impossible to be at the head of the table when you are sitting in a circle(Hunt). Surviving by your self is a challenge but with the help of a community it becomes quite simple. Everyone has to feel welcome, comfortable being themselves, and equal. With this our civilized action is born. We have prevailed through the intense heat of the sun, we have made sturdy walls to sway the wind away from our chilled bodies, and we have put roofs over our heads to protect us from the horrific thunderstorms and pounding rains. We have hidden our fears deep within the labyrinth of our minds, to amplify the comfort that our shelter provides. Our society has adapted and adjusted itself for centuries, so that we can better enjoy our time on this planet. As a people we have invented a nation where we all feel connected and equalized by something bigger than us all. But we do not realize this thing that connects us, this invisible powerful force is the beast inside us. It truly does terrify us but it is one thing that we all have in common. Take away our man made shelters and you take away our humanity, our civilized nature. Without this little protection, our imaginations run wild with fear. We become them tranquil thoughts. From that point on what has been put to sleep awakens. From that point on we will do what we have to in order to survive. Shelter is essential to our survival, without it we are animals. Shelter tames the beast within.